Thursday, March 19, 2020

The Banjo Lesson vs The Executions of the Third of May essays

The Banjo Lesson vs The Executions of the Third of May essays Some people say, Opposites attract. Well, I would like to think Opposites have a tendency to compliments each other. My concept can be found true if you look at art. Just like basketball, the principles of design (of art) use quick and noticeable elements to create fast breaks thatll (without you noticing) lead you into an alleyoop and a slam dunks you into the message. If you go on a journey with me, I will show you how Henry Ossawas Tanners, The Banjo Lesson and Fracisco de Goyas, The Executions of the Third of May individual styles can provide emphasis, subordination, and balance in a painting. If you take a look at Henry O. Tanners, The Banjo Lesson you will notice how he uses color schemes to draw attention to the message of his painting. He uses strongly contrasting values of dark skin against a pale background to create emphasis on the focal point of the banjo lesson between the child and the man (Getlein p 132). The pale colors in the background subordinated the background so that it does not interfere (Getlein p133). While Tanner choose dark tones to bring his focal point alive, Francisco de Goya uses the chooses to use the opposite color scheme to grab your attention. Goyas use of white, yellow, and red demands our attention by creating a dramatic focal area against a background of earth tones and black (Getlein p 135). Both paintings use of gentle color contrast creates a balance within the paintings that never leaves us stuck in one place. Henry O. Tanner uses dark tones to draw emphasis on the focal point of his paintings while counteracting the dark tones with a pale background to create subordination. Franscisco de Goya, unlike Tanner, chooses to use light colors to grab our attention to his message, while use dark tones to create subordination. Both artist used ...

Tuesday, March 3, 2020

Lo que hay que saber sobre la mayoría de edad en EEUU

Lo que hay que saber sobre la mayorà ­a de edad en EEUU En Estados Unidos, cada  estado establece la edad de mayorà ­a de edad. Es importante saberla porque  a partir de la misma se considera a una persona como adulta. Si bien hay importantes excepciones para determinados cosas e incluso para efectos migratorios. Por su importancia legal, en este artà ­culo se informa sobre las distintas edades de mayorà ­a segà ºn los estados y cundo, a pesar de ser menores de edad, pueden ser juzgados como adulto. Adems, cules son los actos que un menor de edad puede hacer con efectos legales y cules le estn prohibidos a pesar de ser mayor de edad y, finalmente,  cules son los casos en los que la edad determina derechos desde el punto de vista migratorio. Adems, se resalta el tema de la edad para consentimiento sexual, ya que si no se respetan las reglas de cada estado, podrà ­a haber problemas. Edad de mayorà ­a de edad en Estados Unidos por estados y Puerto Rico Este es un asunto que regula cada estado. 47 de ellos y el Distrito de Columbia -la ciudad de Washington D.C.- han decidido que la mayorà ­a de edad es a los 18 aà ±os. Sin embargo hay tres importantes excepciones: dos estados han seà ±alado que se alcanza la mayorà ­a de edad a los 19: Alabama y Nebraska. Y uno a los 21: Mississippi. Con independencia del estado, todos los ciudadanos americanos mayores de 18 aà ±os pueden votar en elecciones federales, porque asà ­ lo establece la Constitucià ³n. En el estado libre asociado de Puerto Rico la edad de mayorà ­a de edad quedà ³ fijada en 18 aà ±os. En quà © casos menores de edad pueden actuar como si fueran personas adultas Hay que consultar con las leyes de cada estado, a que hay grandes diferencias entre ellos. Un buen nà ºmero de estados considera que en determinadas circunstancias los menores de 18 aà ±os son mayores de edad, generalmente en casos de: emancipacià ³n judicialmatrimonioestar alistado en el Ejà ©rcito, lo cual es frecuente por sus ventajas. Adems, algunos estados conceden capacidad para decidir por sà ­ mismo a los menores en ciertos asuntos. Pero puede darse en situaciones relacionadas con: edad para contraer matrimonio. Si se tienen los aà ±os requeridos en el estado para contraer matrimonio legalmente y se tienen recursos econà ³micos suficientes entonces se puede solicitar la green card para el esposo/a extranjero.capacidad para celebrar cierto tipo de contratosCapacidad para demandar en corte por medio de representante (guardin, next friend, etc)Capacidad para decidir sobre tratamiento mà ©dico. Edad mà ­nima para puede ser juzgado como juvenil y juzgado como adulto En Estados Unidos, dependiendo de su edad los menores de edad que cometen un delito  pueden: no ser juzgados porque se considera que no tienen capacidadser juzgados como un juvenilser juzgados como un adulto No todos los estados establecen una edad mà ­nima para excluir a los nià ±os de todo tipo de responsabilidad criminal, lo cual significa que pueden ser juzgados independientemente de su edad. Sin embargo, una veintena de estados sà ­ que han establecido una edad mà ­nima. Asà ­ non pueden ser juzgados los menores de 10 aà ±os en Arkansas, Colorado, Dakota del Sur, Kansas, Lousiana, Minesota, Mississippi, Pennsylvania, Texas, Vermont y Wisconsin. Los menores de 8 aà ±os no tienen responsabilidad penal en Arizona, Nevada y Washington. Dicha edad se rebaja a los 7 aà ±os en los casos de Connecticut, Dakota del Norte, Maryland, Massachusetts y Nueva York. Finalmente, los nià ±os pueden ser juzgados en Carolina del Norte a partir de los 6 aà ±os. Los menores de edad, cuando son juzgados, pueden serlo como juveniles o como adultos, es decir, en corte criminal ordinaria. Como regla general, en todos los estados se establece que ninguna persona mayor de 18 aà ±os puede ser juzgada como juvenil. Adems, se establece una edad menor a partir de la cual una persona es juzgada como adulto. En los estados de Georgia, Michigan, Missouri, Texas y Wisconsin dicha edad es 16 aà ±os y en todos los dems estados la edad mà ­nima para ser juzgado como adulto en corte criminal es 17 aà ±os. Resaltar que a partir de octubre de 2020, en el estado de Nueva York los menores de 16 y 17 aà ±os no sern juzgados automticamente como adultos, como est sucediendo en estos momentos. En todo caso, los 50 estados que componen la Unià ³n Americana tienen leyes que se conocen en inglà ©s con el nombre de transfer laws que permiten que los menores que cometan delitos muy graves, como por ejemplo, asesinato, puedan ser juzgados como adultos con independencia de la edad que tengan. Las modalidades de las transfer laws y sus requisitos varà ­an de estado a estado. Quà © no se puede hacer hasta los 21 aà ±os de edad A pesar de haber alcanzado la mayorà ­a de edad, los menores de 21 aà ±os no pueden comprar bebidas alcohà ³licas, excepto en el caso de Puerto Rico. Sin embargo,  las reglas sobre la presencia de menores en bares o tiendas de licor o consumo en privado,  por ejemplo, en una cena familiar, depende de cada estado. Adems, segà ºn las leyes federales, los menores de 21 aà ±os no pueden comprar pistolas a ningà ºn comerciante. Sin embargo, pueden adquirirlas a partir de los 18 aà ±os si es a travà ©s de una persona privada. Asimismo, pueden comprar rifles y escopetas a un comerciante a partir de los 18 y no hay là ­mite de edad cuando se trata de adquisiciones privadas. En el tema de compra de armas, adems de las leyes federales hay que respetar las leyes del estado en el que se vive. Varios de los estados imponen un mà ­nimo de 21 aà ±os de edad para comprar y/o poseer pistolas, por ejemplo California, Connecticut, Delaware, Hawaii, Illinois, Iowa, Nebraska, Nueva Jersey, Nueva York, Rhode Island, Washington, Wyoming y la ciudad de Washington D.C. Consecuencias de la edad en asuntos migratorios A efectos migratorios, son varios los casos en los que se considera a una persona como infante (child) mientras es menor  21 aà ±os de edad y est soltero. Por ejemplo, en las peticiones de sus hijos  por parte de ciudadanos o residentes permanentes. Adems, los ciudadanos sà ³lo pueden pedir a hermanos y padres si ya han cumplido los 21 aà ±os de edad.   Otro caso donde importa la edad es el de los indocumentados menores de 21 aà ±os que no estn casados y que han sido abusados o abandonados por uno de sus padres, ya que podrà ­an obtener papeles si califican para el Estatus Especial de Inmigrante Juvenil.   Se trata de casos en los que las leyes migratorias protegen ms all de los 18 aà ±os de edad.   Sin embargo, en el caso de los muchachos que pueden ser protegidos por la Accià ³n Diferida (DACA, por sus siglas en inglà ©s) sà ³lo estn amparados los que llegaron a Estados Unidos antes de cumplir los 16 aà ±os de edad. El consentimiento para actos sexuales y la edad Cuando un adulto mantiene relaciones sexuales fuera del matrimonio con un menor de edad, aunque sean consentidas, puede ser considerado un delito, lo cual podrà ­a tener consecuencias penales y tambià ©n migratorias. Para evitar problemas serios hay que tener en cuenta cul es  la edad para el consentimiento sexual en cada estado  Y es que como regla general, la mayorà ­a de edad y la de consentimiento para actos de naturaleza sexual no coinciden y es fundamental tener en cuenta la edad de las 2 personas que realizan el acto à ­ntimo. Este es un artà ­culo informativo. No es asesorà ­a legal.

Saturday, February 15, 2020

An effective training evaluation plan Essay Example | Topics and Well Written Essays - 1250 words

An effective training evaluation plan - Essay Example The benefits of employee training often come in the long run after the employees have fully gained the skills needed. During hard economic times when companies consider cutting on costs, some managers may like to do away with the department of training and development as it is a n expense in the short term. This however is not a good move since the benefits of having the department are far much greater than the short term costs. Scraping off the department implies that the workforce may not be able to enhance their skills and the organization may not therefore be able to cope with the changes in the business environment, including hard economic times. During difficult economic times like recessions, companies and organizations need to have a well informed and skilled workforce that is capable of making the right decisions to keep the organization going. This is not the time to do away with the department. One of the most important resources of any organization is its workforce (Monta na, and Bruce, 2000). The more skilled and knowledgeable an organization’s workforce is, the better the organization. An organization can ensure its employees have the best skills and knowledge in their professions by having a good recruitment policy that ensures the best candidates are given opportunities to work for the organization. ... Employee training and development has a direct effect on the overall performance and success of an organization (William, and Kazanas, 2004). Employees and top managers are directly involved in decision making processes that shape the future of the organization and actively contribute to the production of goods and services. Through training the employees are able to advance and improve on their skills and knowledge so as to be better placed to increase their performance levels and improve the organization’s performance. Benefits of Employee Training Employee training and development is beneficial to both the organization and the employees. Among the benefits that employee training has to an organization include having a motivated workforce, increased performance levels, increased profits, increased staff loyalty and retention, and great customer care (Cohn, Khurana, and Reeves, 2005). Investment in employee training helps the organization to have a motivated workforce. The em ployee will feel that their employer cares for them and their career and therefore be highly motivated to perform their duties. When the employees are motivated to work, there will be a great working environment with minimum confrontations between the management and junior employees or among the employees themselves. This ensures there is harmony in the workplace. This is good for the organization because it ensures the employees concentrate on their main objectives of helping the organization achieve its goals (Cohn, Khurana, and Reeves, 2005). Employee training and development is also beneficial to the organization because it leads to increased performance levels of employees. This ensures that

Sunday, February 2, 2020

Applied Marketing Management Essay Example | Topics and Well Written Essays - 250 words

Applied Marketing Management - Essay Example Since macro-brewed beers are likely to be less expensive than craft beers because of the traditional processes (Canestorp), craft beers would most likely attract beer aficionados who are more adventurous, and thus willing to spend more for beer. The craft-beer industry is steadily growing (McKinney) which is why it would be favorable to exploit local markets effectively while taking competition into consideration (15). SWOT Strengths Strong start-up (establishing local presence in a booming industry) Highly differentiated products Initiative for an online presence Weaknesses Weak brand image since it is still a small growing brew pub Inadequate promotional tactics Less experienced with food Only caters to a certain demographic type Opportunities Exploit the Internet and such other technological advances to strengthen the market presence Exploit other local markets Entrepreneurial spirit to explore on other product options Weakening industry for macro-brewers Threats Cash flow may not be strong enough for product exploration Growth of competition in the craft brewing industry Price competition Competition with established and highly profitable macro-brewing companies Government intrusions Works Cited Canestorp, Dustin. â€Å"Hawking the Wares – How Bartenders Sell Craft Beers.† ArticleBase. ArticleBase, 8 Jan. 2011. Web. 21 Feb. 2011.

Saturday, January 25, 2020

america the beautiful or the ugly :: essays research papers

Frederick Douglass (1817-1895) was the best known and most influential African American leader of the 1800s. He was born a slave in Maryland but managed to escape to the North in 1838. He traveled to Massachusetts and settled in New Bedford, working as a laborer to support himself. In 1841, he attended a convention of the Massachusetts Antislavery Society and quickly came to the attention of its members, eventually becoming a leading figure in the New England antislavery movement. In 1845, Douglass published his autobiography, "The Narrative of the Life of Frederick Douglass: an American Slave." With the revelation that he was an escaped slave, Douglass became fearful of possible re-enslavement and fled to Great Britain and stayed there for two years, giving lectures in support of the antislavery movement in America. With the assistance of English Quakers, Douglass raised enough money to buy his own his freedom and in 1847 he returned to America as a free man. He settled in Rochester, New York, where he published The North Star, an abolitionist newspaper. He directed the local underground railroad which smuggled escaped slaves into Canada and also worked to end racial segregation in Rochester's public schools. In 1852, the leading citizens of Rochester asked Douglass to give a speech as part of their Fourth of July celebrations. Douglass accepted their invitation. In his speech, however, Douglass delivered a scathing attack on the hypocrisy of a nation celebrating freedom and independence with speeches, parades and platitudes, while, within its borders, nearly four million humans were being kept as slaves. Fellow citizens, pardon me, and allow me to ask, why am I called upon to speak here today? What have I or those I represent to do with your national independence? Are the great principles of political freedom and of natural justice, embodied in that Declaration of Independence, extended to us? And am I, therefore, called upon to bring our humble offering to the national altar, and to confess the benefits, and express devout gratitude for the blessings resulting from your independence to us? Would to God, both for your sakes and ours, that an affirmative answer could be truthfully returned to these questions. Then would my task be light, and my burden easy and delightful. For who is there so cold that a nation's sympathy could not warm him? Who so obdurate and dead to the claims of gratitude, that would not thankfully acknowledge such priceless benefits?

Friday, January 17, 2020

Marketing: Retailing and Heterogeneous Shopping Product

1. ) Dusty Moore has never owned a JVC TV, but his parents owned one and were not at all satisfied. As a result, Dusty won't even consider buying an JVC. As far as Dusty is concerned, JVC has achieved brand _____rejection_________. 2. ) Connie Seagroves is shopping for a new pair of jeans. She has had good experiences with Chic jeans in the past and is looking for Chic now. She intends to buy Chic jeans if they have something in her size. If not, she plans to keep wearing the Chic jeans she has as long as possible, planning to continue her search for a good fitting pair of Chic jeans at a later date.This is a good example of: brand insistence.3. ) Marissa, a college student and her father, a wealthy businessman, were each considering the purchase of a new automobile. As a college student with a full-time job, Marissa has considerably more financial resources than most college students. She feels that this car needs to provide a statement of just who she is and wear her drive and ambition are taking her! She is looking for a high quality car with the look of success!She finds very few that provide the kind of self-actualization she's looking for – and each of those has a sticker price in excess of $50,000 . Marissa's father however, although extremely wealthy and can easily afford cars in this price range, treats cars as basically the same. He doesn't care what it is as long as it gets him there. Although he visits car dealerships occasionally just to see what's available, he doesn't spend much time at it. He tells Marissa to buy two of whatever she gets (he'll call his bank to take care of the money for his).He buys a car this way whenever he wears one out. He usually drives his cars into the ground – i. e. until they totally wear out then asks whomever he knows who's going car buying to pick up one for him (of whatever they are getting – price is no object). For Marissa, this automobile is a _____heterogeneous shopping good_________ product; for her father, the car is a _____a homogeneous good_________ product.4. ) The ABC company is marketing a rental product that allows the option of self-cremation. Although sounding somewhat bizarre to the common person, the produc t is targeted to the millions of elderly bedridden patients without family or friends. The buyer simply exchanges their hospital bed for the Self-Crematory Box. The box monitors the occupants heart-beat / brain-wave activity. When both have ceased for 1 hour the box self-seals, brings the temperature inside the box to 6000 degrees and reduces the body inside to a fine white ash which is then deposited in an urn mounted on the side of the box.The box is so well-insulated you can put your hand on top of the box while the cremation process is underway without feeling any heat coming through! The box then sends a radio signal to the company which picks up the box, conducts a thorough cleaning/refueling in prepartion for rental to another customer. There is no competition since no other company has anything like it. The prototype worked so well that the company is planning to make a small number to market test it in Florida (due to the large number of potential customers there).Promotion al strategies are being developed and are in the very beginning stage of implementation (first promotions appeared in local newspapers yesterday). What product class is the Self-crematory box in to the target market? new unsought good5. ) Your firm has devised a method of transportation that will eliminate the needs for all forms of mechanical transporation. The product is a form of mental training that, when complete, allows a person to tap into previously unknown parts of his/her brain to use a teleportation talent we all have but don't know to use.Although everone's abilitites are different (just as we run/walk with different abilities) just about every person has this ability in some way or another and when trained can ‘think' themselves from place-to-place; no cars, trains, boats, plane required – just fix the coordinates in your minds-eye and PUSH yourself there instanteously. This training is a: service6. ) Your firm determines that they have a need to store exce ss inventory from their midwest operations due to highly variant changes in customer demand.They determine that due to their need to produce in such large quantities the warehouses will always be at least half full. Should they use public or private warehouses? private7. ) At what stage of the product life cycle is the firm broadening the base of their channel of distribution by shifting their focus from a pull to a push strategy?GROWTH8. ) The stage of the product life cycle in which early majority first make purchases is: GROWTH9. ) Hershey's chocolate bars have been marketed in the United States for more than 100 years, and are still a tremendous success, with a loyal following of consumers.The company began advertising several years ago to hold its market share, and it has introduced several distinctive new products. What stage of their product life cycle are Hershey's chocolate bars in? maturity10. ) What level of brand loyality do makers of SPECIALTY PRODUCTS aspire to? brand insistence11. ) A company has been making the same product for over 100 years. It is an essential element of almost every person's grooming requirements. Many other manufacturers make the same type of product. The company distributes it in every department store and grocery store in the nation.Competition is intense. Contribution margins are very thin. The company focuses it primary promotional efforts on advertising and its secondary effort on consumer sales promotions. What level of market exposure does this product have? intensive12. ) Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300? Selective distribution13. ) Michelle is the marketing manager for a popular brand of oatmeal cookies.Various plans to increase market share by appealing to competitor's customers via advertising have failed. Michelle is planning another strategy not dependent on advertising. A recent surv ey shows sales are good among brand loyal customers who include the product as a regular part of their shopping list. Michelle plans to provide incentives to salespeople who call on retailers to get them to convince the stores to place additional bags of the cookies on shelf space by near/by the cash registers in the hope that non-brand loyal customers will put them in their shopping cart without hinking while waiting to check out. Michelle is positioning the cookies by the checkout stand as: an impulse product14. ) James River Paper (JRP) recently introduced Absorb, a new double-thick paper towel aimed at families with children. Primarily and industrial products manufacturer, JRP had produced paper towels for a few large grocery chains to sell as their own dealer brand. But Absorb was its first attempt at marketing a consumer product under its own brand. So far, results are not encouraging. Only a few wholesalers have taken on the line.Most are very reluctant to handle Absorb, clai ming that retail shelves are already overcrowded with paper towels. What product class is this in? staple convenience product15. ) The first mechanical dishwasher was a ____discontinuous___________ innovation.16. ) Your firm has devised a method of transportation that will eliminate the needs for all forms of mechanical transporation. The product is a form of mental training that, when complete, allows a person to tap into previously unknown parts of his/her brain to use a teleportation talent we all have but don't know to use.Although everone's abilitites are different (just as we run/walk with different abilities) just about every person has this ability in some way or another and when trained can ‘think' themselves from place-to-place; no cars, trains, boats, plane required – just fix the coordinates in your minds-eye and PUSH yourself there instanteously. This training is a: discontinuous innovation17. ) If a large furniture retailer were to purchase Drexel (a manuf acturer of sofas and chairs), this would be an example of: backward integration18. Your company must produce 1,000,000 units of your product in order to acheive sufficnet economies of scale to keep costs as low as possible. Customers only buy these pproducdts one at-a-time. This is the concept of: discrepancy of quantity19. ) Retailers have to buy from many different sources to satisfy the diverse needs of thier customers. This is the concept of: discrepancy of assortment20. ) ABC company contracted with the XYZ company to develop edible packaging material that would be used in place of the Styrofoam peanuts currently used to insure fragile contents did not shift in transit enough to break or become dysfunctional.The material is a nutritional supplement for any member of the rodent family (hamsters, Guinea Pig, rabbits, etc). From the supplied choices below, choose the three answers that best answer the three questions that follow. 1: What is the primary packaging strategy? 2: What is the secondary packaging strategy? 3: What is the tertiary packaging strategy? a. The primary packaging strategy is to protect the product. b. The secondary packaging strategy is to become a product itself. c. There is no tertiary packaging strategy.21. ) Dell Computer packages its scanner in a plastic box.The box is designed to be reusable as a storage container to hold the myriad of loose items that seem to accumulate in any household. It's durable enough to last for years. Initial tests find people using the boxes to store personal belongs that need extra protection in storage sheds, the attic, etc. Engraved on all sides of the box are the Dell logo, information about Dell's other product lines; information about the safe use of the scanner as well customer service contact information. What types(s) of packaging strategy(ies) is Dell Computer conducting? Choose all that apply. . PROTECT e. PROMOTE f. PRODUCT22. ) In an old episode of the Andy Griffith television series, two loc al farmers were shown marketing their home-grown fruits and vegetables to consumers along the roadside. The farmers weren't selling their vegetables from a retail store; they sold their produce from the back of their truck. The farmers grew the fruits and vegetables and then sold them to the local people as they drove by on the road. The farmers selling their products without wholesalers or retailers were an example of a: a direct channel of distribution.23. ) IBM has long been perceived as the leader in computer technology. As such, for many years IBM computers were available only from selected, authorized IBM retailers. Currently, IBM has changed their distribution strategy. Consumers can now purchase IBM computers at several well-known department and discount stores, including Wal-Mart and K-Mart, located throughout the country. Initially, IBM employed _____exclusive_________ distribution and made their products available only through a single retail outlet in a given competitive market.Currently, as computers have become more of a shopping good, IBM is using selective distribution, as they seek to broaden the degree of their distribution and make their computers available in several retail outlets in a given competitive market.24. ) The railroad service which picks up truck trailers at a producer's location, loads them onto rail flatcars, hauls them close to the customer, and then delivers them to the buyer's door is: piggyback service.25. A cheese processor having regular need for regional storage of a large quantity of cheese probably should use _____private_________ warehouses.26. ) Your brand, originally marketed as a specialty product and which sold very well to innovators, is now being marketed as a heterogeneous shopping good. What should your brand familiarity objective be? preference27. ) Laurie Owens visits the local Healthy Glow spa, but dislikes the dirty dressing area and refuses to go back. This is an example of: brand rejection28. Dell Compu ter packages its scanner in a plastic box with an airtight self-sealing lid designed to be reusable as a climate proof airtight attic storage box. What type of packaging strategy is Dell Computer conducting with this recent modification to the box? PRODUCT29. ) Dell Computer packages its scanner in a plastic box. The box is designed to be reusable as a storage container to hold the myriad of loose items that seem to accumulate in any household. It's durable enough to last for years. Initial tests find people using the boxes to store personal belongs that need extra protection in storage sheds, the attic, etc.Engraved on all sides of the box are the Dell logo, information about Dell's other product lines; information about the safe use of the scanner as well customer service contact information. What types(s) of packaging strategy(ies) is Dell Computer conducting? Choose all that apply. g. PROTECT h. PROMOTE i. PRODUCT30. ) Your firm is marketing a product to brand preferent customer s. What distribution strategy shouild they use? selective31. ) John Deere manufactures and distributes industrial and farm equipment. These types equipment are considered to be specialty products.Which type of market coverage is the company most likely to choose? Exclusive distribution32. ) A company has been making the same product for over 100 years. It is an essential element of almost every person's grooming requirements. Many other manufacturers make the same type of product. The company distributes it in every department store and grocery store in the nation. Competition is intense. Contribution margins are very thin. The company focuses it primary promotional efforts on advertising and its secondary effort on consumer sales promotions. What level of market exposure does this product have? intensive33. ) Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300? intensive34. ) If a large furniture retailer were to purchase Drexel (a manufacturer of sofas and chairs), this would be an example of: backward integration35. ) Kari Athens was interested in buying a coffee pot to use at college and a cassette player for her sister's birthday present.At the local discount store, she compared prices on coffee pots and chose the cheapest. She read the product information on each cassette player and finally chose one with stereo headphones and a rechargeable battery. For Kari, the coffee pot was: a homogeneous shopping product, but the cassette player was a heterogeneous shopping product.36. ) While shopping in a local supermarket, Mime Abbott came upon an aisle display of cookies and had to have some–immediately. By the time she got to the checkout counter with the rest of her selections, all the cookies were gone. In this case, the cookies were: an impulse product37. ) Your firm determines that they have a need to store excess inventory from their midwes t operations due to highly variant changes in customer demand. They determine that due to their need to produce in such large quantities the warehouses will always be at least half full. Should they use public or private warehouses? private38. ) A merchant wholesaler is considering four physical distribution systems. Which is best for shipping his products? Cannot be determined without the target customer's needs.39. ) The ABC company sells beach wear to teenagers. It plans to solicit sales from teens at the beach by taking van loads of beach wear to all the beaches in the United States each day of summer (June 22 – September 21st). The company has the beachware made in Thailand and shipped directly to it's vendors in the 40 major beach locations its targeted. The company believes it knows its market well enough such that the goods will be produced and shipped such that each vendor will receive only enough to fill the van each week.If their estimates are right, each van vendo r will receive just enough goods to fill their van on Monday and have sufficient demand to sell all of it by the following Sunday. Then they will refill their van on Monday with the next order just arriving that day. If they are not as accurate as they hope to be, the vendors will not have sold all their inventory from the previous week and the new shipment will not fit into the van (along with the remainder of the previous weeks shipment). The vendors are then authorized to place whatever excess won't fit in the van into storage. Should the vendors plan to put their excess into rental storage or should they buy some storage space. rent storage space40. ) When Henry Ford first offered his traditionally black Fords in other colors, to the consuming public, this was a: continuous innovation41. ) Your firm has devised a method of transportation that will eliminate the needs for all forms of mechanical transporation. The product is a form of mental training that, when complete, allows a person to tap into previously unknown parts of his/her brain to use a teleportation talent we all have but don't know to use.Although everone's abilitites are different (just as we run/walk with different abilities) just about every person has this ability in some way or another and when trained can ‘think' themselves from place-to-place; no cars, trains, boats, plane required – just fix the coordinates in your minds-eye and PUSH yourself there instanteously. This training is a: discontinuous innovation42. ) Marissa, a college student and her father, a wealthy businessman, were each considering the purchase of a new automobile. As a college student with a full-time job, Marissa has considerably more financial resources than most college students.She feels that this car needs to provide a statement of just who she is and wear her drive and ambition are taking her! She is looking for a high quality car with the look of success! She finds very few that provide the kind of self-actualization she's looking for – and each of those has a sticker price in excess of $50,000. Marissa's father however, although extremely wealthy and can easily afford cars in this price range, treats cars as basically the same. He doesn't care what it is as long as it gets him there. Although he visits car dealerships occasionally just to see what's available, he doesn't spend much time at it.He tells Marissa to buy two of whatever she gets (he'll call his bank to take care of the money for his). He buys a car this way whenever he wears one out. He usually drives his cars into the ground – i. e. until they totally wear out then asks whomever he knows who's going car buying to pick up one for him (of whatever they are getting – price is no object). For Marissa, this automobile is a ___heterogeneous shopping good___________ product; for her father, the car is a ___a homogeneous good___________ product.43. ) A new computer company with a radically new appro ach to computing, has a laptop priced at $99. 0). This basic laptop is targeted as the late adopter. It is as simple to operate as a calculator. It has a very small hard drive, small – but full functional keyboard, basic soundcard, and no ability to expand. It has Microsoft WORD, EXCEL, PowerPoint, and Outlook built in. Thus, it's mean to basic schoolwork and email (with a built in wireless modem which requires signing up for a monthly access fee of 99 cents). The company plans to distribute its products only through three large discounters (Wal-Mart, K-Mart, and Target) in very large cities (populations of at least 1,000,000 people).It was designed to compete against the hand-helds, but it's larger and more user friendly (with a bigger screen for ease of viewing by the target market (estimated average age of 65) and much cheaper. What product class is this product in? homogeneous shopping product44. ) In the early 1900's, GrandPa purchased his first automobile. After years o f driving horse and buggies, Grandpa got in his new car and drove it into his new garage. Unfortunately, instead of using the brake to stop the new automobile, Grandpa shouted: â€Å"Whoa!! † and crashed into the wall. Grandpa's new automobile was an example of: a discontinuous innovation45. ) Your firm is offering a slotting allowance to retailers to give them an incentive to carry your product – which is targeted at the early adopter as part of a number one priority PUSH STRATEGY. What stage of the PLC is this most likely to occur in? growth46. ) Hershey's chocolate bars have been marketed in the United States for more than 100 years, and are still a tremendous success, with a loyal following of consumers. The company began advertising several years ago to hold its market share, and it has introduced several distinctive new products.What stage of their product life cycle are Hershey's chocolate bars in? maturity47. ) Wisemen Inc. has just become profitable with its 8 megapixel digital camera which produces the sharpest pictures in the industry by at least two orders of magnitude. Prints are now beginning to be almost indistisguishable from ‘traditional' film cameras, which is quite a change from previous models. Its promotional expenditures are aimed at informing its target market of enhancements while trying to persuade potential customers of the digital camera's significant advantages over competitor's products.However, even more money is being spent to develop the firm's distribution system (since other comptitors are also still trying to expand theirs) for the digital camera. Competitors at this technology level are beginning to increase. What stage of the product life cycle is the digital camera in? Growth stage48. ) A firm finds that its customers are unwilling to try their product again after being disappointed with it on their first use. They avoid any reference to their brand even to the extent of claiming to have never heard of it just so people won't know they ever used it.The firm's target market is exhibiting __brand rejection____________.49. ) A publisher of photography books finds that it is cost-effective to print 10,000 or more at a time. But a bookstore orders only a few copies of each book since its customers want to select from a wide variety. This example shows: why both discrepancies of quantity and assortment occur.50. ) Which of the following best illustrates â€Å"discrepancies of quantity†? Firestone made millions of tires last year–but most customers bought only one set.51. Which of the following best illustrates â€Å"discrepancies of quantity†? Firestone made millions of tires last year–but most customers bought only one set.52. ) A publisher of photography books finds that it is cost-effective to print 10,000 or more at a time. But a bookstore orders only a few copies of each book since its customers want to select from a wide variety. This example shows: why both discrepancies of quantity and assortment occur.53. ) XYZ Corporation manufactures and distributes tax software on site in its Houston, Texas location.It's marketing manager needs to ship large quantities of these very high-value tax software to its more than 1000 clients world-wide at the most economical cost where time is very short (3 days – it's April 12th and all tax returns are due April 15th)to meet consumer demand. The best transportation plan should include which of the following to get the company’s goods to market? electronic54. ) The railroad service which picks up truck trailers at a producer's location, loads them onto rail flatcars, hauls them close to the customer, and then delivers them to the buyer's door is: piggyback service.55. ) LusterWare, Inc. has seen most of its competitors drop out of its product-market due to declining industry sales and profits. But LusterWare still has much demand for its product from a small group of loyal customers. This product-market is in which product life cycle stage? Sales decline56. ) At what stage of the product life cycle is the firm broadening the base of their channel of distribution by shifting their focus from a pull to a push strategy? GROWTH57. ) The stage of the product life cycle in which late majority first make purchases is: maturity58. When the remote control for the color TV was first introduced to the consuming public, it was a: dynamically continuous innovation59. ) Determining the level of diffusion of innovation a product is contributing to the marketplace: helps determine the type of marketing mix to create for the product.60. ) Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300? Selective distribution61. ) Ciao Footwear designs and manufacturers a high-quality line of fashionable shoes that are popular amoung young professional women.The line is quite expens ive–and is sold only through specialty shops which handle only this type of fashion shoe (including competing brands). Ciao will only work with retailers who agree to stock a large variety of sizes and colors of Ciao shoes. For stores that agree to promote the Ciao line very aggressively, Ciao agrees to cut their price to the store an additional 10%, provide significant national advertising and to distribute to no more than two or three other retailers in the specialty store's immediate trading area.Since continuing promotion seems to be necessary in this highly competitive market, advertisements for Ciao shoes appear regularly in fashion magazines targeted at professional women and on select cable TV broadcasts, including broadcasts of women's tennis tournaments. What is the â€Å"ideal† market exposure for this product? selective distribution62. ) Ciao Footwear designs and manufacturers a high-quality line of fashionable shoes that are popular amoung young profession al women. The line is quite expensive–and is sold only through specialty shops which handle only this type of fashion shoe (including competing brands).Ciao will only work with retailers who agree to stock a large variety of sizes and colors of Ciao shoes. For stores that agree to promote the Ciao line very aggressively, Ciao agrees to cut their price to the store an additional 10%, provide significant national advertising and to distribute to no more than two or three other retailers in the specialty store's immediate trading area. Since continuing promotion seems to be necessary in this highly competitive market, advertisements for Ciao shoes appear regularly in fashion magazines targeted at professional women and on select cable TV roadcasts, including broadcasts of women's tennis tournaments. What product class is this in? heterogeneous shopping product63. ) Michelle is the marketing manager for a popular brand of oatmeal cookies. Various plans to increase market share by appealing to competitor's customers via advertising have failed. Michelle is planning another strategy not dependent on advertising. A recent survey shows sales are good among brand loyal customers who include the product as a regular part of their shopping list.Michelle plans to provide incentives to salespeople who call on retailers to get them to convince the stores to place additional bags of the cookies on shelf space by near/by the cash registers in the hope that non-brand loyal customers will put them in their shopping cart without thinking while waiting to check out. Michelle is positioning the cookies by the checkout stand as: an impulse product.64. ) You've just introduced a new brand of a heterogeneous shopping good. What should your brand familiaryt objective be? recognition.65. ) Connie Seagroves is shopping for a new pair of jeans.She enjoys the way Chic jeans makes her look and feel. She's aways bought Chic jeans in the past so she intends to buy Chic jeans this time as well. Unfortunately, in all the stores she shopped, although they had Chic in stock, none were in her size. Finally, in the last store she shopped, she saw a pair of Jordache jeans that were very similar to the cut and style of Chic. She tried them on and they fit – beautifully. Still, she really wanted Chic. Figuring they would be good substitutes until the stores received Chic in her size, Connie bought one pair of the Jordache jeans.What level of brand loyalty does Connie have for Chic jeans? brand preference66. ) If a large furniture retailer were to purchase Drexel (a manufacturer of sofas and chairs), this would be an example of: backward integration67. ) A new computer company with a radically new approach to computing, has a laptop priced at $99. 00). This basic laptop is targeted as the late adopter. It is as simple to operate as a calculator. It has a very small hard drive, small – but full functional keyboard, basic soundcard, and no ability to expand. I t has Microsoft WORD, EXCEL, PowerPoint, and Outlook built in.Thus, it's mean to basic schoolwork and email (with a built in wireless modem which requires signing up for a monthly access fee of 99 cents). The company plans to distribute its products only through three large discounters (Wal-Mart, K-Mart, and Target) in very large cities (populations of at least 1,000,000 people). It was designed to compete against the hand-helds, but it's larger and more user friendly (with a bigger screen for ease of viewing by the target market (estimated average age of 65) and much cheaper. What product class is this product in? homogeneous shopping product68. The ABC company is marketing a rental product that allows the option of self-cremation. Although sounding somewhat bizarre to the common person, the product is targeted to the millions of elderly bedridden patients without family or friends. The buyer simply exchanges their hospital bed for the Self-Crematory Box. The box monitors the occup ants heart-beat / brain-wave activity. When both have ceased for 1 hour the box self-seals, brings the temperature inside the box to 6000 degrees and reduces the body inside to a fine white ash which is then deposited in an urn mounted on the side of the box.The box is so well-insulated you can put your hand on top of the box while the cremation process is underway without feeling any heat coming through! The box then sends a radio signal to the company which picks up the box, conducts a thorough cleaning/refueling in prepartion for rental to another customer. There is no competition since no other company has anything like it. The prototype worked so well that the company is planning to make a small number to market test it in Florida (due to the large number of potential customers there).Promotional strategies are being developed and are in the very beginning stage of implementation (first promotions appeared in local newspapers yesterday). What product class is the Self-crematory box in to the target market? new unsought good69. ) Marissa, a college student and her father, a wealthy businessman, were each considering the purchase of a new automobile. As a college student with a full-time job, Marissa has considerably more financial resources than most college students. She feels that this car needs to provide a statement of just who she is and wear her drive and ambition are taking her!She is looking for a high quality car with the look of success! She finds very few that provide the kind of self-actualization she's looking for – and each of those has a sticker price in excess of $50,000. Marissa's father however, although extremely wealthy and can easily afford cars in this price range, treats cars as basically the same. He doesn't care what it is as long as it gets him there. Although he visits car dealerships occasionally just to see what's available, he doesn't spend much time at it. He tells Marissa to buy two of whatever she gets (he'll call hi s bank to take care of the money for his).He buys a car this way whenever he wears one out. He usually drives his cars into the ground – i. e. until they totally wear out then asks whomever he knows who's going car buying to pick up one for him (of whatever they are getting – price is no object). For Marissa, this automobile is a ______________ product; for her father, the car is a ______________ product. heterogeneous shopping good; a homogeneous good70. ) A firm finds itself in a situation where it is able to accurately predict consumer demand. It predicts that it will need to store material for one month two times a year due to the seasonal nature of the product.What type of warehouse should the firm use to store this inventory? public71. ) Dell Computer packages its scanner in a plastic box. The box is designed to be reusable as a storage container to hold the myriad of loose items that seem to accumulate in any household. It's durable enough to last for years. Ini tial tests find people using the boxes to store personal belongs that need extra protection in storage sheds, the attic, etc. Engraved on all sides of the box are the Dell logo, information about Dell's other product lines; information about the safe use of the scanner as well customer service contact information.What type of packaging strategy is Dell Computer conducting? PROTECT72. ) A company has developed a long pen in various colors and with interesting sayings on the side. Directions provided with the pen show how to convert the pen to a reusable straw that is dishwasher safe when the ink runs out. Since this company is the first to market such a product, customers don't yet know about it. What packaging strategy is in use here? PRODUCT73. ) Your firm manufactures products in San Francisco. You're targeting customers in Hong Kong. They need your product to be delivered on January 1st, 2116.What's the best method of transportation to use? water74. ) The Colorado Coal Company ne eds to move its coal to intermediaries on the Atlantic coast who in turn will sell it to end users. The best means of transportation for the company to employ under normal conditions is: railroads.75) A firm finds that its customers are unwilling to try their product again after being disappointed with it on their first use. They avoid any reference to their brand even to the extent of claiming to have never heard of it just so people won't know they ever used it.The firm's target market is exhibiting ______________. brand rejection76. ) Larry White won't buy any coffee except â€Å"Blue Mountain†Ã¢â‚¬â€œa relatively expensive type that few stores sell. He used to have to drive about 10 miles out of his way to buy it at a small shop–but now he has persuaded his local supermarket manager to handle this coffee. For him, this coffee is a specialty product77. ) During a heavy rainstorm, Avery Battle slipped into a drugstore and bought an umbrella–just like the one h e had at home–for $15. 00 plus tax. In this case, the umbrella is: an emergency product78. Lake Wobegon Mills, a manufacturer of textile products, bought out the wholesaler that had been handling its distribution in Canada. This is an example of: vertical integration79. ) What level of brand loyality do makers of SPECIALTY PRODUCTS aspire to? brand insistence80. ) Your firm determines that they have a need to store excess inventory from their midwest operations due to highly variant and unpredictable changes in customer demand. Should they use public or private warehouses? Public81. ) The stage of the product life cycle in which late majority first make purchases is: maturity82. ) The stage of the product life cycle in which early adopters first make purchases is: introduction83. ) Your product has been suffering from steadily eroding sales and profits. You have tried a number of options to revitalize the product's sales and profits, but after seven changes in your strategy, you have yet to find success. Which of the following actions would be the least appropriate next step: try to stimulate primary demand.84. ) Retailers have to buy from many different sources to satisfy the diverse needs of thier customers. This is the concept of: discrepancy of assortment85. ) Your company must produce 1,000,000 units of your product in order to acheive sufficnet economies of scale to keep costs as low as possible. Customers only buy these pproducdts one at-a-time. This is the concept of: discrepancy of quantity86. ) Dell Computer packages its scanner in a plastic box with an airtight self-sealing lid designed to be reusable as a climate proof airtight attic storage box. What type of packaging strategy is Dell Computer conducting with this recent modification to the box? PRODUCT87.ABC company contracted with the XYZ company to develop edible packaging material that would be used in place of the Styrofoam peanuts currently used to insure fragile contents did not shif t in transit enough to break or become dysfunctional. The material is a nutritional supplement for any member of the rodent family (hamsters, Guinea Pig, rabbits, etc). From the supplied choices below, choose the three answers that best answer the three questions that follow. 1: What is the primary packaging strategy? 2: What is the secondary packaging strategy? 3: What is the tertiary packaging strategy?The primary packaging strategy is to protect the product. The secondary packaging strategy is to become a product itself. There is no tertiary packaging strategy88. The first electric typewriter was a _______________ innovation. dynamically continuous89. When the remote control for the color TV was first introduced to the consuming public, it was a: dynamically continuous innovation90. Nonrecognition of the brand name of a firm's product is likely to be LEAST important for: Coal91. Connie Seagroves is shopping for a new pair of jeans. She enjoys the way Chic jeans makes her look and feel.She's aways bought Chic jeans in the past so she intends to buy Chic jeans this time as well. Unfortunately, in all the stores she shopped, although they had Chic in stock, none were in her size. Finally, in the last store she shopped, she saw a pair of Jordache jeans that were very similar to the cut and style of Chic. She tried them on and they fit – beautifully. Still, she really wanted Chic. Figuring they would be good substitutes until the stores received Chic in her size, Connie bought one pair of the Jordache jeans. What level of brand loyalty does Connie have for Chic jeans? brand preference92. Products which the consumer does not know about, or knows about but does not initially want, are called: unsought goods93. In the early 1900's, GrandPa purchased his first automobile. After years of driving horse and buggies, Grandpa got in his new car and drove it into his new garage. Unfortunately, instead of using the brake to stop the new automobile, Grandpa shouted: â€Å"Whoa!! † and crashed into the wall. Grandpa's new automobile was an example of: a discontinuous innovation94. A new computer company with a radically new approach to computing, has a laptop priced at $99. 00).This basic laptop is targeted as the late adopter. It is as simple to operate as a calculator. It has a very small hard drive, small – but full functional keyboard, basic soundcard, and no ability to expand. It has Microsoft WORD, EXCEL, PowerPoint, and Outlook built in. Thus, it's mean to basic schoolwork and email (with a built in wireless modem which requires signing up for a monthly access fee of 99 cents). The company plans to distribute its products only through three large discounters (Wal-Mart, K-Mart, and Target) in very large cities (populations of at least 1,000,000 people).It was designed to compete against the hand-helds, but it's larger and more user friendly (with a bigger screen for ease of viewing by the target market (estimated average age of 65) and much cheaper. What product class is this product in? homogeneous shopping product 95. Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300? Selective distribution96. A company has been making the same product for over 100 years. It is an essential element of almost every person's grooming requirements.Many other manufacturers make the same type of product. The company distributes it in every department store and grocery store in the nation. Competition is intense. Contribution margins are very thin. The company focuses it primary promotional efforts on advertising and its secondary effort on consumer sales promotions. What level of market exposure does this product have? intensive97. A new computer company with a radically new approach to computing, has a laptop priced at $99. 00). This basic laptop is targeted at the late adopter. It is as simple to operate as a c alculator.It has a very small hard drive, small – but full functional keyboard, basic soundcard, and no ability to expand. It has Microsoft WORD, EXCEL, PowerPoint, and Outlook built in. Thus, it's meant for basic schoolwork and email (with a built in wireless modem which requires signing up for a monthly access fee of 99 cents). The company plans to distribute its products through all large discounters such as Wal-Mart, K-Mart, and Target as well as through all outlets that currently sell inexpensive laptops. What distribution strategy is being conducted? Intensive |98.There are several modes of transportation available to assist marketers in facilitating the transfer of goods from producer to the ultimate consumer. For example, logistics managers can use railroads, trucks/motor carriers, airplanes, pipelines, or ships to transport products. Each mode of transportation has inherent advantages and disadvantages. For instance, ______________ offer the advantages of door to doo r service for pick-up and delivery, relatively fast delivery, and extensive routes. The disadvantages of this mode of transportation include size and weight restrictions, higher rates, and some sensitivity to weather. rucks/motor carriers99. The railroad service which picks up truck trailers at a producer's location, loads them onto rail flatcars, hauls them close to the customer, and then delivers them to the buyer's door is: piggyback service.100. The ABC company sells beach wear to teenagers. It plans to solicit sales from teens at the beach by taking van loads of beach wear to all the beaches in the United States each day of summer (June 22 – September 21st). The company has the beachware made in Thailand and shipped directly to it's vendors in the 40 major beach locations its targeted.The company believes it knows its market well enough such that the goods will be produced and shipped such that each vendor will receive only enough to fill the van each week. If their esti mates are right, each van vendor will receive just enough goods to fill their van on Monday and have sufficient demand to sell all of it by the following Sunday. Then they will refill their van on Monday with the next order just arriving that day. If they are not as accurate as they hope to be, the vendors will not have sold all their inventory from the previous week and the new shipment will not fit into the van (along with the emainder of the previous weeks shipment). The vendors are then authorized to place whatever excess won't fit in the van into storage. Should the vendors plan to put their excess into rental storage or should they buy some storage space. rent storage space101. Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300? Selective distribution102. Ciao Footwear designs and manufacturers a high-quality line of fashionable shoes that are popular amoung young pro fessional women.The line is quite expensive–and is sold only through specialty shops which handle only this type of fashion shoe (including competing brands). Ciao will only work with retailers who agree to stock a large variety of sizes and colors of Ciao shoes. For stores that agree to promote the Ciao line very aggressively, Ciao agrees to cut their price to the store an additional 10%, provide significant national advertising and to distribute to no more than two or three other retailers in the specialty store's immediate trading area.Since continuing promotion seems to be necessary in this highly competitive market, advertisements for Ciao shoes appear regularly in fashion magazines targeted at professional women and on select cable TV broadcasts, including broadcasts of women's tennis tournaments. What is the â€Å"ideal† market exposure for this product? selective distribution103. Your firm has devised a method of transportation that will eliminate the needs for all forms of mechanical transporation.The product is a form of mental training that, when complete, allows a person to tap into previously unknown parts of his/her brain to use a teleportation talent we all have but don't know to use. Although everone's abilitites are different (just as we run/walk with different abilities) just about every person has this ability in some way or another and when trained can ‘think' themselves from place-to-place; no cars, trains, boats, plane required – just fix the coordinates in your minds-eye and PUSH yourself there instanteously. This training is a: discontinuous innovation104.The first car to change from the traditional black to blue was a _______________ innovation. Continuous105. Kaye Dimmig usually buys Prell shampoo because she likes its smell. But this morning her local drugstore was out of Prell, so she decided to buy another highly advertised brand that was on sale because she really needed to wash her hair that night. For Kaye, Prell has probably achieved brand: preference.106. Nonrecognition of the brand name of a firm's product is likely to be LEAST important for: Coal107. Assume that a new automobile fuel additive is developed that increases a car's miles-per-gallon by 60%.Unlike other fuel additives that claim enhanced performance but only seem to work in certain cars under very controlled conditions, this additive has been so well proven that customers are offered a free sample with a coupon to receive a 10% discount on whatever quantity they want to buy later. The response has been dramatic. Many consumers use the free sample and return to purchase upwards of 100 treatments (one per fillup) even though the product adds 20 cents to the cost of a gallon of gas. What stage of the product life cycle is this additive in? GROWTH108.ABC company sells camel hair paint brushes only to the wealthiest and most well-known artists. These artists claim that only with the extremely high quality camel hair bru shes made by this company, are they able to produce paintings of such high quality that the average price per painting sold to the general public (albeit the wealthiest of the general public) is well over one million dollars. ABC's camel hair brushes are ____________ products. BUSINESS109. Products which the consumer does not know about, or knows about but does not initially want, are called: unsought goods.110. If a large furniture retailer were to purchase Drexel (a manufacturer of sofas and chairs), this would be an example of: backward integration111. Michelle is the marketing manager for a popular brand of oatmeal cookies. Various plans to increase market share by appealing to competitor's customers via advertising have failed. Michelle is planning another strategy not dependent on advertising. A recent survey shows sales are good among brand loyal customers who include the product as a regular part of their shopping list.Michelle plans to provide incentives to salespeople who call on retailers to get them to convince the stores to place additional bags of the cookies on shelf space by near/by the cash registers in the hope that non-brand loyal customers will put them in their shopping cart without thinking while waiting to check out. Michelle is positioning the cookies by the checkout stand as: an impulse product.112. Kari Athens was interested in buying a coffee pot to use at college and a cassette player for her sister's birthday present. At the local discount store, she compared prices on coffee pots and chose the cheapest.She read the product information on each cassette player and finally chose one with stereo headphones and a rechargeable battery. For Kari, the coffee pot was a homogeneous shopping product, but the cassette player was a heterogeneous shopping product.113. A publisher of photography books finds that it is cost-effective to print 10,000 or more at a time. But a bookstore orders only a few copies of each book since its customers want to select from a wide variety. This example shows why both discrepancies of quantity and assortment occur.114.Retailers have to buy from many different sources to satisfy the diverse needs of thier customers. This is the concept of: discrepancy of assortment115. A firm finds that its customers are unwilling to try their product again after being disappointed with it on their first use. They avoid any reference to their brand even to the extent of claiming to have never heard of it just so people won't know they ever used it. The firm's target market is exhibiting ______________. brand rejection116. A firm finds itself in a situation where it is able to accurately predict consumer demand.It predicts that it will need to store material for one month two times a year due to the seasonal nature of the product. What type of warehouse should the firm use to store this inventory? Public117. A new computer company with a radically new approach to computing, has a laptop priced at $99. 00). This basic laptop is targeted at the late adopter. It is as simple to operate as a calculator. It has a very small hard drive, small – but full functional keyboard, basic soundcard, and no ability to expand. It has Microsoft WORD, EXCEL, PowerPoint, and Outlook built in.Thus, it's meant for basic schoolwork and email (with a built in wireless modem which requires signing up for a monthly access fee of 99 cents). The company plans to distribute its products through all large discounters such as Wal-Mart, K-Mart, and Target as well as through all outlets that currently sell inexpensive laptops. What distribution strategy is being conducted? Intensive118. The Colorado Coal Company needs to move its coal to intermediaries on the Atlantic coast who in turn will sell it to end users. The best means of transportation for the company to employ under normal conditions is: railroads119. Dell Computer packages its scanner in a plastic box with an airtight self-sealing lid designed to be reusable as a climate proof airtight attic storage box. What type of packaging strategy is Dell Computer conducting with this recent modification to the box? PRODUCT120. Dell Computer recently added a picture of the recommended brand of printer best designed to print the output of a given type of scanner on the outside of the box the scanners are mailed in to consumers. What type of packaging strategy is Dell Computer conducting with this recent addition to the box? PROMOTE121. National Power Tool Co. does not own its own transport facilities, but it regularly ships small orders to the wholesalers that handle its products. Tools that are going across the country are usually shipped by rail. Regional shipments usually go by truck. National should use _______________ in practicing the Total Cost concept. a freight forwarder.122. The ABC company sells beach wear to teenagers. It plans to solicit sales from teens at the beach by taking van loads of beach wear to all the beaches in the United States each day of summer (June 22 – September 21st).The company has the beachware made in Thailand and shipped directly to it's vendors in the 40 major beach locations its targeted. The company believes it knows its market well enough such that the goods will be produced and shipped such that each vendor will receive only enough to fill the van each week. If their estimates are right, each van vendor will receive just enough goods to fill their van on Monday and have sufficient demand to sell all of it by the following Sunday. Then they will refill their van on Monday with the next order just arriving that day. If they are not as accurate as they hope to be, the vendors will not have sold all their inventory from the previous week and the new shipment will not fit into the van (along with the remainder of the previous weeks shipment). The vendors are then authorized to place whatever excess won't fit in the van into storage. Should the vendors plan to put their excess into rental storage or should they buy some storage space. rent storage space123. The ABC company's ability to stay ahead of the competition depends on its ability to differentiate its product from those of its rivals.The problem is: most consumers see the product as essentially no different than its competitors. ABC company uses an advertising strategy that positions the product as high on brand prestige and competitive on price. ABC distributes the product through every discount outlet that would normally carry it so as to insure consumers will have it to choose from when they shop. ABC's product strategy is to cut costs by making no changes to the product at all. The product's color, design, functionality, etc. hasn't changed in years.Yet, survey's show consumers perceive the product to be superior in quality to all of its competition. This is due to the intense advertising emphasis on product/brand quality! The company feels this type of product is unlikely to be replaced anyti me soon, so counts on it as an integral part of its product line in its long-term planning. Based on this information alone: What stage of the Product Life Cycle is this product in? maturity124. At what stage of the product life cycle is the firm broadening the base of their channel of distribution by shifting their focus from a pull to a push strategy?GROWTH125. During what stage of the PLC is the primary focus of the firm's promotional strategy on informing early adopters and early majority of the benefits of their product and persuading them that their product is better than the competition's? GROWTH126. A company has developed a long pen in various colors and with interesting sayings on the side. Directions provided with the pen show to to convert the pen to a reusable straw that is dishwasher safe when the ink runs out. What packaging strategy is in use here? PRODUCT127.In order to raise money to go to college, two high school senior entrepreneurs are marketing home-grown fruit s and vegetables to consumers along the roadside. The entrepreneurs know that home gardens often produce more than the families can consume. Knowing that the home gardner's appreciate earning a little cash for their excess, the entrepreneurs visit local home gardens to buy any excess they are producing. They collect a good assortment of freshly picked produce which they then sell by the side of the road from the back of their truckThus, the home gardner grew the fruits and vegetables, sold them to these entrepreneurs, who then sold them to the local people as they drove by on the road. The home gardners are using a(n) ________ method of distribution for their excess produce. an indirect channel of distribution128. Handy Tools Company has recently introduced a newly designed socket wrench with a form fitting no-slip grip. The firm is spending a lot of money to make potential consumers aware of the existence of the new product. Sales have been slow to rise over the past year and profi t has yet to be achieved.What stage of the product life cycle is Handy Tool's product in? Maturity stage129. A manufacturer of a consumer product is trying to establish brand recognition and preference in monopolistic competition. The firm places considerable emphasis on channel development and is becoming somewhat less selective in its choice of middlemen. Promotion is both informative and persuasive–as the firm is seeking to increase both primary and selective demand. Prices in the industry are competitive–but there has been little price-cutting to date. What stage of the product life cycle is this firm's situtation characteristic of: GROWTH130. A firm finds itself in a situation where it is unable to accurately predict consumer demand. Rather than risk stock-outs that might drive consumers to competitors, the firm decides to stockpile inventory close to market centers. This enables the firm to quickly replenish any store as necessary. What type of warehouse should t he firm use to store this inventory? PRIVATE131. An industry's sales have leveled off and profits are declining in oligopolistic competition. Consumers see competing products as â€Å"homogeneous. † Several firms have dropped out of the industry, but a new one entered recently.Firms in the industry are trying to avoid price-cutting by spending on persuasive advertising. These firms are competing in which stage of the product life cycle? MARKET MATURITY132. James River Paper (JRP) recently introduced Absorb, a new double-thick paper towel aimed at families with children. Primarily and industrial products manufacturer, JRP had produced paper towels for a few large grocery chains to sell as their own dealer brand. But Absorb was its first attempt at marketing a consumer product under its own brand. So far, results are not encouraging.Only a few wholesalers have taken on the line. Most are very reluctant to handle Absorb, claiming that retail shelves are already overcrowded with paper towels. What is the â€Å"ideal† market exposure for this product? INTENSIVE DISTRIBUTION133. A large food retailer acquiring a cheese factory is an example of: BACKWARD INTEGRATION134. Laurie Owens visits the local Healthy Glow spa, but dislikes the dirty dressing area and refuses to go back. This is an example of BRAND REJECTION135. What should your firm's brand loyaity objective be when it launches its newest (unknown) brand of bicycle next month? rand recognition136. Your firm sells automobiles. Each car comes with a 5-year – 50,000 mile warranty. These warranties are None of the above137. There are big shifts in demand from season to season for the lawn mowers produced by Grow Green Co. –and its need for storage facilities also varies. Grow Green should use: public warehousing facilities138. A marketing manager in Denver, Colorado who wants to ship small quantities (1,500 pounds) of relatively high-value products short distances at an economical cost where time is not a factor should use: trucks139.The Xyz company has developed a new hairdryer that fits more comfortably in the users hand through its using a rubber handle instead of the plastic used by other competitors. The marketing manager for this product needs to design a marketing mix to market it to its target market. The marketing manager should use which stage of the Product Life Cycle as the basis for developing this marketing mix? maturity140. Your product is packaged such that it is the package may be consumed by the buyer as if it were candy. Once the product is removed frm the package, the customer can eat it.What packaging objective is being sought here? PRODUCT141. Publishers of photography books find it is more cost-effective to publish specialty books targeted to just a few niche markets and print large quantities at a time than to print off just a few to meet on-going demand. Bookstores, knowing that their customers represent the broadest range of all niche-mar kets, order only a few copies of each book for each market to enable its customers to select from a wide variety. This example shows: (choose all that apply) j. Discrepancies of quantity . Discrepancies of assortment142. Zoecon Corporation sells its insect control chemicals to homeowners through an 800 number in which customers can order online and have delivered via UPS. A modified compound is sold to distributors who supply brands of aerosol bug spray to such companies as the Boyle-Midway Division of American Home Products for use in its Black-Flag Roach Ender brand. This is an example of: dual distribution143. Marissa, a college student and her father, a wealthy businessman, were each considering the purchase of a new automobile.As a college student with limited financial resources, Marissa feels that economy cars are all have essentially the same quality and only have minor differences in the features. She decided that the new mega dealership (over 1,000 cars on the lot (most in the economy class) provided the best place to start. With luck, she could drive one off that lot today. Marissa's father however, treats cars as a basic necessity. He doesn't care what he drives. He tells Merissa to buy two of whatever she gets (he'll call his bank to take care of the money for his).He buys a car like this every year (asking whomever he knows who's going car buying to pick up one for him (of whatever they are getting – price is no object) since he refuses to drive a ‘used' car. For Marissa, this automobile is a __homogeneous shopping____ product; for her father, the car is a ___a convenience good___________ product144. A new company introduces a new brand of a specialty product that's in the mature stage of the PLC. The product has a slow start as it competes head-on with its competition, but has such strong appeal after a short time hat it catches up fast then passes all other competitors. Eventually, discontinuous innovations take it out of vogue and its sales begin to fall. More and more competition erodes its market share. Soon, its hard for most people to remember if the product is still available. Later, most folks wouldn't know what kind of product you were talking about if you mentioned the brand to them. The most likely path this company experienced with respect to brand loyalty for this product from the moment the company's brand first appears on the market to its eventual demise is:? Assume the company makes no changes to the product from its i

Thursday, January 9, 2020

Most Campaigns Are Too Complicated - 3126 Words

Morgan Ann Farenthold Applied Political Communications July 21, 2015 Final Project David Ogilvy, â€Å"Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives. By attempting to cover too many things, they achieve nothing.† The goal of the Ted Cruz for President campaign is to generate â€Å"a campaign for content† -- a strategic combination of tactics and messaging to maintain our narrative of â€Å"Reigniting the Promise of America† and â€Å"Uniting ‘Courageous Conservatives.’† The only way Ted Cruz becomes the Republican nominee and the President of the United States is by creating a following. This momentum and following will come if he successfully puts his candidacy into the context of a larger generational need, national interest or other impending moral needs. President Reagan was known for defining the mood and generational obligation the American people were feeling during his time as a candidate and as the President of the United States. This understanding of how the people were feeling allowed for President Reagan to make an emotional connection with voters and spark a sense of optimism within everyone, helping him win the election and be one of the most ta lk about President’s still today. Being the best communicator is a key factor of the next Republican nominee for President. When you look at the positions of all the current Republican candidates, they all agree on 80% of the issues and allShow MoreRelatedSamuel Popkin on Candidates Running for President and Vice President of the United States773 Words   |  3 Pagesis a much larger, if not the most import variable in determining his fate in the election. 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Underneath your tabs is a link marked edit, you can click that and then reorder the tabs, placing your most important tabs, together with promotions, on the the front. If youre the use of fb to market, make certain you are additionally posting there! Nobody willRead MoreUnpopularity Of Advertising769 Words   |  4 Pageswhat the â€Å"perfect home† should look like. This advertisement targeted many young women, exploiting the idea that if they didn’t use this mouthwash, they wouldn’t fit in and most likely they wouldn’t have a chance to create their â€Å"perfect home†. The play called â€Å"The Death of a Salesman† by Arthur Miller shows signs of this too. 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